Located on the Restigouche River’s south bank, opposite Pointe-à-la-Croix, Quebec, Campbellton was officially incorporated in 1889 and became a city in 1958. It is home to Restigouche Sam.

The regional economy relies heavily on forestry and tourism, with a pulp mill in nearby Atholville serving as the area’s largest employer. As a component of the tourism sector, affluent sport fishermen are drawn to the picturesque Restigouche Valley every summer in pursuit of Atlantic Salmon.

Salmon Plaza is located on the picturesque waterfront in Campbellton. There you’ll find one of the areas most popular tourist attractions… Restigouche Sam, an 8.5 meter stainless steel model of the region’s famous salmon. Sam is located in a beautiful fountain surrounded by a park with a view of the river. 

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